Being fat doesn’t mean I can’t look fabulous was something I told myself after realizing the fact that my Chubby features still make me look “ideally beautiful”. The idea of being beautified wearing brands, from our so called elite Pakistani society is purely fake and just the snobbish part of these brainless creams of the crop. When we especially talk about clothing brands and big brands, the question that pops up my mind is “What’s in these branded stores are made for big beauties?” Marketing outfits on skinny girls is a regular routine and the product on stores for these prestigious brands are for the similar physique as advertised on.

If we look at the prevailing society, we will find and increasing rate of “Fat Women” but let me get it her that “Fat is not Ugly”. As the song by Macy Gray, “There is beauty in the world. Always beauty in the world. So much beauty in the world.” We (considering myself as an essential part of this society) are part of that “Beauty”. We come in all shapes and sizes. And yes we are beautiful. The point we can be so accepting that beauty come in all shapes and sizes as well as in the natural world, in animals, plants, trees and shrubs. But oh, how difficult it is for us to accept that our bodies – women bodies comes in all shapes and sizes and are beautiful.

I know this is so hard. I know this is such a challenge in such a society where being “FAT” is a brutal crime. But we can stop comparing ourselves to other women. Can we stop fantasizing that their lives are better, happier than ours because their thighs are thinner or abs are flatter? Let’s put a focus where they belong for each one of us – on creating a life worth living, and in that life we are strong, healthy and creative and wonderful women. We take as good care of ourselves as we do to others in our live and because of that we are beautiful.

Now coming to our Pakistani extreme price labeled brands one tagline that I keep hearing almost all the time is “Sorry Madam your size is not available” so in other words I would rather say that these so called high profiled brands think that bulk is not beautiful. So again the question arises “Why should I purchase your brand as in your store has nothing in store for me”.

Going through one of the blogs I read about a 35 year old big beauty who is an associate director and editor of an increasingly popular online movement that celebrates fashion for larger women – without a tent dressing or body camouflaging cardigan in sight. The author with blog names like “Fat Girls like nice clothes too”, “Manolo for big girls”, “Curves to Kill”, and “Thicker than your average girls”, seek to send and empowering message to their plus-sized sisters.


“We’re here, We’re Fat, We look just Fabulous – and you too can”


“FAT” is a loaded word, often wielded as a weapon but I hope to lessen its power to wound. Learning to use the word ‘fat’ as a basic description, stripping it of its negative baggage, was a huge part of my self acceptance process. Some women never get comfortable with it and I understand that for some, its been  used as a weapon for long anything positive to be salvaged. But I love the word fat precisely because my candid and positive use of if often shocks people … it means everyone who hears the word “Fat” from me is having to take a moment to think about what I mean by it, and to resisit the knee-jerk assumption, that I must mean something bad. With my writing I just want to body a positive message for women I feel are not represented as beautiful and desirable in mainstream media. Growing up I dint have may famous examples of positive fat ladies representation. I mean there was “Roseanne” I loved her not because she was beautiful but I loved her because she was smart, tough and didn’t take a crap from anyone.

[pull_quote_right]Famous designers Angela Zampell and Kane & Zee” notice the inequity in the market place to expand their popular clothing line to as stylish women from XXS – XXXL[/pull_quote_right]

I think the key is not to forget that larger girls still have a shape and it isn’t square. When designers like Zampell, Kane and Dee can work tremendously in helping other women realize their beauty potential, but it has not been without risk. It is, after all, the internet, and with that the inevitable rain of anonymous hostility from people offended than a larger woman would dare to find herself attractive. The people who get angriest about fat girls looking good and feeling hot are the people who are the most strongly invested in the idea that a person has to be skinny in order to be healthy, happy and loved.

At the end of the day, it’s just your outer shell – there’s a whole personality underneath that’s just waiting to shine: And even if you don’t realize how beautiful you are, someone else out there who thinks you are the most beautiful person in the world. Even if it’s a stranger looking at you through a screen. celebrates two years of online shopping in Pakistan, a leading online marketplace, recently completed its second year of operations in Pakistan. The landmark was celebrated with an all employee event which was held in’s offices in Lahore and Karachi, with both stations in live video conference with all employees involved.

Speaking about’s two year journey in Pakistan, Country Manager, Mr Adam Dawood stated, [quote_box_center]Kaymu, in the short time it has been in Pakistan, has been breaking down a lot of barriers to trade. Through our platform, small businesses and manufacturers have been able to connect directly to their customers. Kaymu is providing a complete end to end solution to its sellers, especially those who have no experience of eCommerce. It has never been easier for any budding entrepreneur to set up a business online. We have an amazing team in place working tirelessly and I am confident we will continue to grow in the coming years.[/quote_box_center] has grown exponentially in its second year in Pakistan, with number of daily orders growing more than three times as compared to the same time last year. In the past year worked aggressively to bring more and more sellers to its online platform to enhance buyer shopping experience and to provide best possible rates for every product on its platform. As a result, the number of sellers listed on have grown more than five times in the one year period since’s first anniversary in Pakistan.

Another major development for in its second year was the launch of a new office in Karachi, the hub of Pakistan’s business sector. Being an online marketplace, has been operational throughout Pakistan since day one but with its new office in Karachi it now has full scale offices in two major cities of Pakistan, boasting hundreds of employees in each office.

Mr. Dawood further added that he sees a huge market for eCommerce in Pakistan and believes that the pace with which this 6th largest country in the world has started to adopt technology, acquiring 9 million 3G users in 6 months, is phenomenal. In the coming years, aims to continue playing a positive role in the development of eCommerce in Pakistan by enabling businesses to reach wider audiences, simpler and faster.

Adam Dawood-Country Manager Kaymu Karachi Team kaymu-Karachi Office kaymu-Lahore and Karachi Cake kaymu-Lahore Office 1 kaymu-Lahore Office 2 kaymu-Lahore Office 3

1800 Year Old Craftsmanship for Gentleman’s Shoes by Markhor

It was very first begin with the small town of okara, Pakistan. When some of the self motivated skilled craftsmen started to work in local workshop on comparatively low wages and less resources but with the firm belief of move on and set the name

They noticed that all their costumers inspired by their homemade leather goods and this  positive response lead them to introduced their talent at international level .


They launched Markhor with the backers from kick starter the right platform to originate their ideas .

Team Markhor possesses the trendy and modified variety of shoes for gentleman. Markhor provides you the quality style and comfort it offers simple and consistent designs with enormous range of classy wears!

Their productions The derby, Black loafer & Mark loafer are the major milestone.

This massive title may not comprise the total facts and figures about the total production as they have really profound impact on economy.

After working for over 8 months they have launched our first shoe line on Kickstarter. Back them.