Sure …Education is Important for Women

Education for women is very important, it is not just because it will be better for progress and benefits for society as a whole. An educated woman has the skills that she needs to be a better parent, teacher and citizen. I don’t know why people deny the advantages of education to women. It is argued that women have their domestic duties to perform and if they become educated they will not perform or will not focus on household life.This perception is wrong regarding education for women.

Being educated, she can increase our literacy rate. In Pakistan, we have very less literacy rate from women-side. It is really shameful for us.Being educated, she can decrease the concept of early marriages that has raised in last few years.It is alarming situation for us, as it happens before a girl reaching the age of 18. Being educated, she can do a job and definitely increases the income and reduces the poverty.

[quote_box_right]Education is a tool to aware someone.It is a tool to realize someone about their duties and responsibilities towards citizenship.[/quote_box_right]

It is rightly said, There are two powers in the world, one is the sword and the other is the pen. There is a great competition and rivalry between the two.There is a third power stronger than both,that of the women.

Asia’s First Smartphone Film to kick Off from December 19

The Asia’s first smartphone film festival, organized by the iSmart Films, is set to begin on December 19 & 20. Being held this year in Karachi, it will also be the world’s 9th pocket cinema film festival of its kinds, featuring such films, movies and documentaries that are produced by using a pocket-sized mobile phone in place of conventional movie cameras and other filmmaking equipment.

Commenced on June 14, 2015, a total of 1017 films from more than 110 countries, including Pakistan, have been submitted by young filmmakers for the festival, while the last date of submission is December 5, 2015. The jury consists of such leading filming experts as Shahzad Nawaz, Jami Mehmood, Furqan T. Siddiqui, Adil Murad, Yousuf Bashir Qureshi, and others, Along with a market leader in Advertising Brand Logic has also signed MOU for Activation Campaigns.

The iSmart Films has recently signed a memorandum of understanding (MOU) with the Visionary Foundation Pakistan to introduce ‘Mobile Journalism’ in the social development sector, which is an emerging form of filmmaking and new media storytelling where pocket-sized communication devices with network connectivity capture, gather, edit and distribute shots and visuals.

[pull_quote_right]“A new industry is emerging in Pakistan which will create thousands of employment opportunities for the local youth, who can now prove their mettle internationally simply by using their mobile phones,” Abid Beli, Founder iSmart Films, said[/pull_quote_right]

The iSmart Films has been already conducting free workshops and training programs in different colleges and universities to teach modern filmmaking and reporting techniques via smartphones. A curriculum is also being designed by international experts to teach mobile journalism in Pakistan. Based in Karachi, Pakistan, the iSmart Films has also acquired the distribution rights of five Smartphone filming tools companies for the Asian region.

The Smartphone Film Festival is being hosted in Pakistan in collaboration with seven international festivals from the United States, Spain, New Zealand, France, Macedonia, etc. In the festival, the ‘School of Smartphone Film Production’ will be also inaugurated, followed by the launching of a ‘Web TV.’ The iSmart Films will also unveil its ‘News Portal,’ including a range of web portals for videos, video resumes, and online shopping.
Contact: / 03219204942

Infinix Mobility launches Infinix Hot 2 on

In an exclusive partnership with e-commerce giant, leading phone manufacturer Infinix Mobility has announced the launch of its most affordable smartphone, Infinix Hot 2 x510, in Pakistan at

Designed in Paris and Shanghai, the Infinix Hot 2 x510 is expected to take the smartphone industry by storm, following the impressive acceptance and patronage of other Infinix devices introduced on, earlier this year. The latest smartphone which will not make you feel a dent on your wallet is an ode to today’s technologically advanced era – making the concept of affordability coupled with functionality a cemented reality.

[quote_box_right]The online-only approach, formed in alliance with, has been hugely successful for Infinix in Pakistan. Thousands of handsets were sold in the first month of collaboration. With this approach, the phones are being shipped directly from the manufacturer to the consumer, saving the customers more than 45 per cent of the price and becoming the pivotal factor behind the evolution of Pakistan’s expansive smartphone industry[/quote_box_right]

This phone is a complete game changer. In a price as low as Rs 9,999, the phone comes with an amazing 5.00-inch 720×1280 display, offering an amazing HD experience. Infinix has integrated this incredibly affordable device with a 1.3 GHz quad-core processor, ensuring speedy functionality and smooth operations. The phone which runs on Lollipop 5.1 operating system has a slimmed down interface free of all bloat ware. It comes with 1 GB RAM – which can be bumped up to 2GB by spending another Rs 1,400 –, internal memory of 16 GB and offers you an SD card expansion slot; ensuring you never feel lack of space on your phone. It comes with an 8 mega-pixel rear camera and a 2 mega-pixel front camera for selfies and video calling. The phone is powered by a 2,200mAh internal battery, which should last a day and a half of optimum use, epitomizing style, cachet and function in one lean package

Top 5 Highest Funded Startups of Pakistan in 2014

2014 has been a massive success for Pakistan IT sector where young and passionate entrepreneurs have emerged with unique business ideas. The country which has 30 million internet users and 6.8 million smart phone users, has already grasped the attention of international as well as local investors in the tech market. The advent of small to medium tech startups like Kaymu, have revolutionized the entrepreneurial genre in the IT sector. The county having the most liberal investment policy in the South Asian region has produced some vibrant startups that have successfully got financial aid from the business community.

Here are our top 5 success stories of tech startups that have managed to attain heavy funding from various financial sources both nationally and internationally.


Kaymu, which is an online marketplace, is the venture of world’s biggest internet incubator Rocket Internet. It is currently working in more than 22 countries globally with more than 1 million visitors every day. Kaymu helps its customers to buy or sell their products easily through their online portal and now they have successfully launched their mobile application as well. Currently Kaymu is operating in five Asian countries including Pakistan, Bangladesh, Sri Lanka and Myanmar. The tech venture has recently been funded with $7 million of overall investment to focus on new markets like Pakistan.


BookMe is a web and mobile application that lets you order movie and bus tickets with a few clicks. The app initially started in Lahore but now covers the cities of Islamabad and Karachi as well. According to its CEO, Faizan Aslam, the startup is getting more than 350 orders per day which would be increasing once they expand their business to offer other transport and events tickets as well. Faizan recently represented his startup in Startup Turkey event which helped him to galvanize the Turkish investment from Etohum, a Turkish investment group. The app is operative via an android app, website and also SMS. Although e-ticketing is still a potential market with discrepancies like patchy internet connection, low credit card penetration and less internet banking, yet BookMe appears to be a promising startup in the e-ticketing market.

III Groopic

This unique Groopic mobile app is one of its own kind that enable the photographer to be in the picture. It is the brain child of Eyedeus Labs that was a major hit to grasp the attention of CNN correspondents. The CEO, Ali Rehan is very much optimistic after the success of his first project and is adamant to continue with the next project of Ingrain, which is a video monetization service that enables to create less intrusive ads. This has successfully secured the company with an investment of USD 150000 from Kima Ventures.

IV Convo

It is a multiplatform social network app that lets the teams to coordinate for their work in a media-enabled virtual environment. It can be assumed to function like Face book but it is more of a professional-like face-booking. The company that started in 2005 now has a customer base of more than 6000 people from 150 countries approximately along with the usage of 10% of Fortune 500 companies. The tech startup has been so popular and inspiring that US President Barak Obama also mentioned it in his tweet. With brilliant scope in mind, the company has attained $5 million investment from a top Venture Capitalist of Silicon Valley.


PakWheels has been a well-known online car portal for around 11 years. The company has the largest auto classified section in the country with more than 500000 listings. With mega competitors like Carmudi, penetrating the market, the company has bagged huge investment of $3.5 million from Frontier Digital Ventures to remain competitive. Its CEO Raza Saeed defends the funding to be a future investment for PakWheels to maintain its leadership, bring new offers and improve current services

Small Change Big Gain


B.E Electrical Major Electronic Engineer

To be honest with you I don’t know where to start but I will tell my whole story, before taking admission in UIT I don’t have any image of my aim , but one thing is clear I’m serious with my field which is Engineering.

In 2nd semester, I read about Solar and Wind Rickshaw project, which was our final year project, After seen the project which is considered to be Pakistan first Solar & Wind Rickshaw, at that time I decide to make my own Rickshaw which will be different.

When I reached in Final Year it was time to decide your project so I choice Eco Cab. Pakistanis First Eco Cab, In Starting it was difficult because of Structure, as well as the cost was high. So I thought why not to make a proposal and send to every reputed companies of Pakistan for Sponsorship. It was not an easy task to get sponsor. Lots of reputed companies said that they don’t have any budget for any project. In Middle stage of 2nd Mile Stone project we faced lots of problem regarding cost, transport and time. I remember I was doing work on project I used to go home at 2am and my parents told me to stop this project they were not happy the way I was doing my work, lots of time they stop talking or showed their anger. My parents gave me deadline to come home before 10pm or else you will be not enter into home, so I manage to work more in less time. At the end of Project completion I got 4 sponsors (Bridge Power Batteries, Solar Line, Kansai Paints, Servis tyre). At Electro Fair 2014 my team received good response participants.

Lots of people are saying what is ur next step after doing Eco Cab  , so my answer is I’m making my new team & going to launch new Automobile Vehicle soon specially for students .

Motor Configuration: 3600rpm, 48V, 800W, 1HP, 17Amp.
Battery: 70Amp/h Quantity 4
Solar Panel: 50W 12V 3Amp
Eco Cab Configuration: 40Kh/h  , 7 to 12 Km Mileage

BuildPakistan2015 Campaign

Linkagoal is a San Francisco based Goal Oriented Social Network, it promotes the habit of writing goals and helps to connect individuals based on similar goals and objectives in life.

Currently numerous users on Linkagoal are creating goals based on Global Causes, the gesture is to make a difference on individual basis. This ignited the idea for them to start a national level campaign in Pakistan.

Linkagoal is running this national level campaign till the end of this December, where the idea is to involve people of Pakistan to write down their personal goals that will bring change in Pakistan. This will help them in two ways, one, it will help them build up the habit of writing goals and second, every individual can hold themselves accountable to be a part of a major change. Towards the end of this campaign, as an award, Linkagoal will select 25 winners and the grand prize winner will receive a brand new car.

Linkagoal will be reaching out to top universities, Radio, TV Shows and place hoardings to reach out to maximum number of individuals.

To influence people, Linkagoal will reach out to 10 well-respected individuals in Pakistan to write their Goal for Pakistan and appear in Linkagoal campaign video. These videos, along with the influencer’s goal will appear across social media platforms.

This will be a platform where people of Pakistan will unite to take an oath of how they, as individuals can make a difference. It will inspire many and many will have a story to tell after that goal has been accomplished.

‘The people who are crazy enough to think they can change the world are the ones who do.’

– Steve Jobs —

Think global adapt to local

It’s a common thing all over the world to find products detailed and made for the market they are being sold in. Ever noticed how products have different units of measurement according to the focus country, or languages when in the case of appliances and software powering them or plug specifications and voltage requirements? These are pretty standard modifications made for countries to enable the products to gain a local edge.

Not so in Pakistan though where typically we see imported products either designed for the middle east market or for the oriental one. Completely ignoring the fact that they are being sold in a country, which neither speaks Arabic or Chinese and has a 180 million population representing a huge market for any appliance or electronics manufacturer.

Commonly referred to as retail strategy, such modifications are not present if the inflow of goods is mostly driven by commercial importers operating at a cottage level outside the net of any brand stipulation or ethics.  Driven by market demand most of these importers have their shops in appliance markets all over Pakistan and thus sell direct to the consumers ignoring any strategy or effective marketing methodology.

For a largely uneducated population with high voltage fluctuation as well as cooking and appliance needs different from western societies it usually tends to translate into disaster of both culinary and efficiency in the households day to day operations.

Our market has seemingly started to react to this inefficiency as well and is demanding a more localized version of goods as displayed by some of the recent offerings by companies from mainland china. First to adapt even before appliances, have been smart phones who have fallen in cost and come with Urdu menus now to allow middle class Pakistanis to own and to be able to operate them.  Local mobile companies like q mobile have played a large role in this and so its no surprise that the same mentality is now seeping into the appliance sector as well.

A prime example of the changing landscape is Sabro which makes heating and air conditioning systems and has been tailoring them for affordability and utility to make this tech accessible just like in the mobile phone scenario.

Once we get effective local companies gaining market share it doesn’t take the international companies time to realize what they need to do and then you see a surge In much needed customization. A recent example of this is the Haier series of refrigerators and deep freezers, which give, extended cooling times even during load shedding which sometimes stretches for hours in this country to keep perishables safe and fresh inside them.

As our market grows for these companies and displays the large volumes of buying it has the capability to, more and more companies will be attracted to this sector and this will increase competition and lead to products of a better quality as well as more localized Pakistan versions of everything we know. Which in turn will lead to an increase in ease of use and brand loyalty by customers. Shouldn’t be too long before everything is labeled in the proper national and regional languages either to enable even the urban rural divide which is significant in this country to be crossed with convenience. This is the world of 2014 dear readers and a market which changes according to its customers unique needs is the only kind of market that is going to sustain itself in the long run.

Online property giant marks 6 months of astronomical growth

Lahore: Launched in October 2013, Lamudi is now operating across 22 countries in Africa, Asia and South America with further expansions planned in future. Over 250,000 properties are now listed worldwide on the platform – a 100% increase on the 100,000 properties that were listed on Lamudi in February of this year. A major chunk of these listings are from Pakistan and are listed on

Kian Moini, Global Co-Founder of Lamudi, commented: “The rate of growth of Lamudi in our first 6 months is astounding. In six months we have grown from a small, core team to a company that employs over 300 people across 22 countries worldwide. That tells you something about the level of demand that there is for the service that we are providing.”
[pull_quote_right]Lamudi was founded in 2013 and is currently available in Algeria, Bangladesh, Colombia, Ethiopia, Ghana, Indonesia, Kenya, Mexico, Morocco, Myanmar, Nigeria, Pakistan, Peru, Philippines, Rwanda, Saudi Arabia, Tanzania, Tunisia, Uganda, Zambia and Zimbabwe[/pull_quote_right] The real estate marketplace offers sellers, buyers, landlords and renters the ideal platform to find homes, land and commercial properties online. Lamudi has also been singled out as being at the forefront of changing the culture of the tech industry. A traditionally male-dominated industry, Lamudi stands out from the crowd with a 50% female workforce at their Berlin HQ with several women in high level positions across the world.

Moini outlined his ambition for Lamudi in future: “The interest and excitement surrounding our product is great to see and we want to continue to improve our platform. Our ultimate goal is to be the market leader everywhere that we operate and I believe that our constant investment in our product will help that come to fruition. We want everyone – whether its people looking to buy, a landlord looking to rent, or a business looking for new premises – to be able to say ‘we found it on Lamudi’