Revamp your home with’s mega Big Home Makeover sale

Your home is your canvas, with adorned ceilings and walls that are art, classic vintage pieces that get a new lease on life and the finest furniture you bought with a lot of love. Where you live and how you live says more about you than the phone you have or the bag you carry it in, it represents your lifestyle. Every once in a while, to keep up with what’s trending, your humble abode needs a makeover.

It hasn’t been long since the new year started, and there couldn’t have been a better time to revamp your home. Look around you, is your home looking a little tired, or dated? If you’re keen to transform the spaces you live in and upgrade the appliances you use at incredibly low prices then’s megasale, the Big Home Makeover, is your go-to shopping destination. The shopping event that starts today, February 15 and will run till February 21, is offering discounts up to 60% on some of the best home decor products, TVs and appliances from leading brands such as Siemens, Eco Star, Orient and a plethora of other leading household names.

[pull_quote_right] is offering discounts on leading brands such as Eco Star, Orient, Samsung, Changhong Ruba on TVs, Orient, Haier, Alpine, Kenwood, Westpoint and more in kitchen and household appliances. Furthermore, J.B. Saeed, Interwood, Kitchen Stone, Sea Rose, Hoid, Florist and other leading furniture and household decor names are also up for grabs at amazingly low prices.[/pull_quote_right]

The redesigning of homes in this sale is not limited to any single category of household items. Products on sale range from Smart, HD and LED TVs (28% off), large appliances like fridges, washing machines, generators and air conditioners (36% off), small appliances such as microwave ovens, vacuum cleaners, etc. (34% off), kitchen appliances such as juicers, blenders, rotimakers, etc. (36% off), furniture and bedding (25% off), interior decor (60% off) and more.

The leading ecommerce store has also gone a step further to help you plan the upcoming summer and the load-shedding it brings with it by slashing prices on air conditioners from Mitsubishi, Gree and other leading brands, as well as offering high discounts on generators and UPS, helping customers throughout the summer and beyond. exceeds 2 million property listings, Pakistan’s largest property website, has crossed the 2 million property listings mark. This vast growth in reach and scope has brought the country’s real estate investors face-to-face with options from virtually every corner of the country.

The website has exhibited impressive growth over the last year, posting massive gains in all metrics such as paying agencies and traffic. Around 160,000 new listings from across Pakistan are added to the website every month.

Highlighting a particular focus on the quality of the content on offer,’s senior management said every new listing is carefully vetted by a large, dedicated operations team comprising quality control staff, photographers and data entry operators.

“As we celebrate the 2 millionth listing on since the website’s inception, we are humbled but not surprised. A lot of hard work has gone into making this possible,” said CEO Zeeshan Ali Khan. “Our goal remains constant: to make the most extensive and legitimate property database available to users in the most convenient way possible. With this propelling us forward, we have no intention of slowing down,” he added. was founded in 2006 by the Ali Khan brothers and has exhibited remarkable progression since then. Today, it has a team of close to 500 people, offices and field presence in 30 major cities, and over 8,000 estate agencies on board. The portal also publishes a dedicated real estate magazine, hosts large-scale property expos around the country, and offers mobile apps across all platforms.

Tax Exemption & Rs 10,000 crore Funds for ‘Startup India’

PM Narendra Modi on Saturday unveiled the ambitious ‘Startup India’ initiative to boost startup businesses and digital entrepreneurship in India. A few significant features of the plan are as follows:

Tax Exemption for Startups: Profit of startups set up after 1st April, 2016 will be exempted from income tax for a period of three years. Investment of one’s own wealth will also be exempted from Capital Gains tax.

Fund for Startups: The Government will set up a fund with a corpus of Rs. 2500 crore to support growth of startups. The fund will have a total corpus of Rs 10,000 crore over four years.

Self-certification based compliance: Startups will be allowed to self-certify compliance with labour and environmental laws. There will be no inspection during the first three years of launch of a venture.

Startup India Hub: A single point of contact for interactions with the government.

Mobile App: A mobile app will be launched on 1st April to simplify the process of registration. It will contain a small application form which can be filled up for registering a startup in one day.

Faster Patents: Filing patents and intellectual property claims takes months. This process will be simplified through a fast-track mechanism for startups. Patent fee will be reduced by 80% and cost of legal facilitators for startups will be borne by the government.

Easier Exits: The government is trying to make faster exits for startups in case of failure. A bill will be introduced in the Parliament to facilitate exits in 90 days.

Relaxed Norms for Public Procurement: Startups will be exempted from the criteria of prior experience in order to help them compete with experienced companies in public procurement. Quality, however, will not be compromised.

Credit Guarantee: A credit guarantee scheme of Rs. 500 crore per year will be launched to patronise entrepreneurship for the next four years.

Atal Innovation Mission: The mission aims at promoting research and development. It includes 500 tinkering labs, 35 public-private sector incubators, 31 innovation centres at national institutes, 7 new research parks, 5 new bio-clusters.

Women Participation: The government will try to increase participation of women in startups.

Innovation Programmes: Core innovation programmes will be organized in 5 lakh schools to encourage innovation. Startup festivals will be organized to increase visibility.

Welcorp Pakistan: Creating Healthier Workplaces

Thriving companies rely on healthy, motivated employees who are productive and who have a sense of well-being. In reality, life is not always as simple as that, and employees have to deal with illnesses, traumas, stresses and unbalanced lifestyles. Globally, corporations have been taking this issue very seriously and giving it as much focus as any other strategic business development, but unfortunately in Pakistan it is still relatively a new concept. Welcorp is the first company of its kind in Pakistan that is providing a 360 degrees solution for corporate wellness.

Welcorp provides tools to heighten the efficiency of workforces such as consultancy services, cafeteria “nutrition” makeover services, wellness communication strategy, employee contests and challenges, interactive seminars and school health initiatives.

Welcorp offers a number of wellness programs which can be customized as per each organization’s own needs. By implementing a wellness program, an organization not only cuts down on future healthcare expenses but it also results in a marked im-provement in the overall efficiency of the employees.

Organizations that benefit from Welcorp’s services include multinationals, pharma-ceuticals, telecommunications, financial institutions, oil marketing companies, power generating companies, NGO’s, educational institutions, manufacturing plants, gov-ernment and semi-government institutions. Welcorp’s client list boasts of high pro-file names such as HBL Pakistan, Engro Corp and Pakistan Petroleum Limited (PPL).

Speaking about the idea behind Welcorp, its founder Dr Sarwat explains, “We need to realize that “The Workplace” is the future of Health & Wellness. Welcorp recognizes the potential in making a difference to the lives of corporate employees by creating meaningful small changes, in health and wellness. These small changes are the easiest to maintain and are more sustainable compared to crash diets and “militarization” of exercise through Bootcamps”.

Pakistan Secures 8th Position in International Film Festival

Pakistan secured 8th position in Asia’s first ever Smartphone Film Festival, which was held yesterday evening here at the Pak American Cultural Centre (PACC) in Karachi. Organized in Pakistan by the iSmart Films, the Festival was the world’s 9th pocket cinema film festival, which featured only those films and movies which were produced by young filmmakers from all over the world using their mobile phone devices only.

A total of 1058 films were submitted from over 110 countries, where in Hassan Zaidi from Lahore, Pakistan got an 8th position for his documentary film titled “Colors of death,” which is about the ‘coloured chickens’ sold after dyeing in the pet market in Lahore.

[pull_quote_right]Among the top five winning films of the Festival were ‘Oven Glove’ from Ireland, ‘CHASM’ and ‘How to rob the house’ from the United States, ‘Sector Zero 4’ from Spain, and ‘Gloomy boy’ from France[/pull_quote_right]

Launched in Jun this year, the last date of film submission was December 5, while the entries were judged by a panel of filming experts, including Shahzad Nawaz, Jami Mehmood, Furqan T. Siddiqui, Adil Murad, Yousuf Bashir Qureshi, and others. Awards were conferred to the top 10 films selected. Among the media partners of the Smartphone Film Festival were the Jang Media Group, GEO TV, FM91, FM107 and

The submitted films were screened at nine different venues, including the Karachi Youth Support Network (KYSN), DotZero, DCTO Academy, Nazeer Hussain University (NHU), the Pak American Cultural Centre (PACC), and the Arena Multimedia, Karachi.

The Smartphone Film Festival was hosted by the iSmart Films in collaboration with seven international festivals from the United States, Spain, New Zealand, France, Macedonia, etc. In the festival, the ‘School of Smartphone Film Production’ was also inaugurated, followed by the launching of a ‘Web TV’. The iSmart Films unveiled its ‘Video Resume Portal’ in the event, including the launching of different portals for videos, news, and online shopping.

The iSmart Films has recently introduced ‘Mobile Journalism’ in Pakistan, an emerging form of filmmaking and new media storytelling where pocket-sized communication devices with network connectivity are used to capture, gather, edit and distribute shots and visuals. Property Expo 2015 in Lahore sees massive footfall

The annual event, arguably the biggest and most anticipated realty affair of the year, drew more than 45,000 people and saw developers, agents, buyers, sellers and prospective investors converge at the Expo Centre in Lahore for a productive weekend of information exchange, beneficial deals, and family fun. On the first day, the chief guest, Pakistan’s top architect Nayyar Ali Dada, cut the ribbon along with Federal Minister for Railways Khawaja Saad Rafique and CEO Zeeshan Ali Khan to officially open the event. Both honourable guests were given commemorative shields as tokens of appreciation.

[quote_box_right]Enem Estates Real Estate Consultant, Urban Developers, Royal Residencia, and Paragon City were among the prominent exhibitors at the show and Huawei served as the official mobile partner. The impressive line-up of over 60 exhibitors did not just consist of developers and agents but also established home management businesses including interior designers, architects, furniture retailers, energy solution providers, and many others.[/quote_box_right]

The wildly popular ‘Wheel of Fortune’ continued to spin throughout, offering attendees an endless stream of appealing giveaways. Other exciting features, such as the photo booths, persistently attracted huge crowds and amped up the visitor experience. The final activity was a lucky draw, sponsored by Huawei. Winners took home amazing smartphones, power banks and Bluetooth speakers. All exhibitors were also called on stage to accept souvenirs.

An extensive marketing campaign, including ad campaigns on national television, radio commercials, billboards and streamers across the city, was skilfully orchestrated by the team to ensure that anyone with even the slightest interest of interest in real estate converged at the Expo during the weekend. As the event drew to a close, a great deal of invaluable information had been shared and more than 100 deals finalised.

“We are so proud to have put up a property event of this magnitude,” said CEO Zeeshan Ali Khan. “After the raging success of Property Expo 2014, we were confident that this year, too, would be great. However, this incredible turnout has surpassed even our expectations. As Pakistan’s most trusted and loved property portal, we promise to keep hosting realty events of this calibre in the future.”

Asia’s First Smartphone Film to kick Off from December 19

The Asia’s first smartphone film festival, organized by the iSmart Films, is set to begin on December 19 & 20. Being held this year in Karachi, it will also be the world’s 9th pocket cinema film festival of its kinds, featuring such films, movies and documentaries that are produced by using a pocket-sized mobile phone in place of conventional movie cameras and other filmmaking equipment.

Commenced on June 14, 2015, a total of 1017 films from more than 110 countries, including Pakistan, have been submitted by young filmmakers for the festival, while the last date of submission is December 5, 2015. The jury consists of such leading filming experts as Shahzad Nawaz, Jami Mehmood, Furqan T. Siddiqui, Adil Murad, Yousuf Bashir Qureshi, and others, Along with a market leader in Advertising Brand Logic has also signed MOU for Activation Campaigns.

The iSmart Films has recently signed a memorandum of understanding (MOU) with the Visionary Foundation Pakistan to introduce ‘Mobile Journalism’ in the social development sector, which is an emerging form of filmmaking and new media storytelling where pocket-sized communication devices with network connectivity capture, gather, edit and distribute shots and visuals.

[pull_quote_right]“A new industry is emerging in Pakistan which will create thousands of employment opportunities for the local youth, who can now prove their mettle internationally simply by using their mobile phones,” Abid Beli, Founder iSmart Films, said[/pull_quote_right]

The iSmart Films has been already conducting free workshops and training programs in different colleges and universities to teach modern filmmaking and reporting techniques via smartphones. A curriculum is also being designed by international experts to teach mobile journalism in Pakistan. Based in Karachi, Pakistan, the iSmart Films has also acquired the distribution rights of five Smartphone filming tools companies for the Asian region.

The Smartphone Film Festival is being hosted in Pakistan in collaboration with seven international festivals from the United States, Spain, New Zealand, France, Macedonia, etc. In the festival, the ‘School of Smartphone Film Production’ will be also inaugurated, followed by the launching of a ‘Web TV.’ The iSmart Films will also unveil its ‘News Portal,’ including a range of web portals for videos, video resumes, and online shopping.
Contact: / 03219204942

Hireonic – a solution disrupting the recruitment process launched at FAST

Fouzia is an HR manager and her daily routine revolves around flipping through resumes to match the candidates to the right vacancies. Ahmed is a final year coputer sciences student who is struggling to find his dream job.

A year ago, three final year students of FAST – NUCES, Talha Yasin, Umair Khatri and Usama Noman saw these two pain points and could relate to the problem on both sides of the table. As young entrepreneurs, they knew the problems the recruiter faced quite well, and as recent graduates themselves, they understood the troubles their batchmates had to go through to find appropriate jobs. This led the trio to transform their final year project into a business venture, thereby giving life to HIREONIC

[pull_quote_right]The start up is currently incubated at The Nest i/o, P@SHA’s tech incubator in partnership with Google for Entrepreneurs and Samsung, with a supporting grant from the US State Department. The Nest i/o proves to be a buzzing playground for the technology startups, providing them access to a network of entrepreneurs, established partners, angel investors, thought leaders, and industry stalwarts.[/pull_quote_right]

The venture’s mission is to streamline the job search and hiring process by connecting professionals and graduates to employers, acting as a key catalyst in driving Pakistan’s best computer science talent to leading software houses and corporations. The website functions as a series of qualification and logical tests culminating into interviews that candidates can register for free of cost. The prospective employers will then be able to see the pool of successful candidates prescreened for their aptitude and qualifications, and eventually find the right match

The founders of Hireonic feel that the venture makes a substantial difference to the ever-changing employment landscape. “Our innovative model reduces delays in hiring, creates transparency, and is available to the candidates free of charge. We are currently in talks with major software houses and corporations such as Systems Limited, TCS, Streebo, and Wavetec to take them on board.”
It has never been easier to get noticed and hired. All you have to do to get your dream job is to get registered on, appear for a series of tests to gauge your potential in the technology industry, and wait for the best opportunity to knock on your door

Online retailer Daraz raises EUR 50 Million Investment

Daraz is already the leading e-commerce platform in Pakistan (, Bangladesh ( and Myanmar ( The company started in Pakistan in 2012 as an online fashion business, but since then has expanded its business model to a general marketplace for quality brands within electronics, home appliances, fashion and many other categories. The funding will be used to continue to grow the business in existing markets and for expansion into other frontier markets in Asia.

“Taking the e-commerce business model into these exciting markets is a fascinating journey. Although internet penetration is still relatively low, the market is developing fast and its potential is immense,” says Bjarke Mikkelsen, CEO of Daraz. “By making Daraz a success, we are not only building a great business, but also creating jobs and infrastructure in the countries we operate in – that’s what makes it so exciting”.
Daraz is part of the Asia Pacific Internet Group (APACIG), one of the fastest growing internet platforms in the Asia-Pacific region, currently uniting 14 e-commerce companies in 15 countries.

[quote_box_right]CDC is the UK government-owned development finance institution that uses its own balance sheet to invest in the developing countries of Africa and South Asia. CDC’s mission is to support the building of businesses throughout Africa and South Asia that create jobs and make a lasting difference to people’s lives in some of the world’s poorest places[/quote_box_right]

Hanno Stegmann, CEO of APACIG, explains that Daraz is one of the most promising companies in their portfolio. “The markets where Daraz is active are inspiring for entrepreneurs. We are looking forward to supporting Daraz in its ambition to become the No. 1 shopping destination in Asian frontier markets”.

David Osborne, CDC’s Investment Director, reassures the choice of investing in the company. “Daraz is rapidly building an online trading infrastructure across a number of South Asia’s most challenging frontier markets. CDC’s investment will enable the company to continue its impressive growth. We expect our investment to help Daraz create several thousand direct and indirect jobs over the next 5 years, and play an important role in the professionalization and development of local retail sectors, logistics networks and technology industries”. launches major TV campaign, Pakistan’s premier property website, has launched a full-blown TV campaign on all major television networks featuring two highly engaging 40-second commercials that highlight the online buying and renting processes. This campaign marks the first time that a Pakistani property portal has expanded its marketing strategy to such an extent.

The entertaining ads, developed in collaboration with some of the top advertisers in the country, visually depict functional elements of the website that facilitate the property search process for new users.

“Although is already Pakistan’s most popular property portal, this campaign will allow us to reach out to a vast number of new users around the country, expand our reach, and build our brand further,” Co-CEO Imran Ali Khan said. “Simultaneously, it will work to educate Pakistan’s relatively young market about the infinite range of possibilities available in the online space, broadening the spectrum and introducing new opportunities.”

[quote_box_right] was recently in the news for securing a $9 million investment from three top international funds, as well as welcoming on board global property portal authorities Simon Baker, Roland Tripard and Per Brilioth. It currently boasts over 2.1 million monthly visits and more than 1.5 million property listings.[/quote_box_right]

No stone has been left unturned to provide viewers the most appealing, high-quality copy. In this manner, the campaign aims to introduce its brand to a countrywide audience of property hunters.
“With a smart buying strategy that is pervasive yet economical, we’ve made sure that the ads are featured on key channels and in the right time slots so we can reach as much of our target audience as possible,” Khan added.