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In the past couple of years, television has turned into a highly profitable, cash-generating industry in Pakistan. Pakistani television serials have not only been appreciated by the local audience, but also received critical acclaim worldwide which has resulted in several new entrants feeling comfortable exploring their passion for this field. 2016 will be seeing ace wardrobe stylist Sana Shahnawaz venturing into production with the serial Mann Mayal, which has been co-produced by Samina Humayun Saeed and Momina Duraid.
Besides her production being backed by the two biggest producers of the country, Sana al-so has an equally impressive star cast to boast of. Mann Mayal, which has been directed by Haseeb Khan [of Diyar-e-Dil fame], will be seeing Hamza Ali Abbassi, Aisha Khan, Goher Rasheed, Maya Ali, Saba Hameed, Ismat Zaidi, Talat Hussain , Aiman Khan, Laila Zuberi, Sheheryar Zaidi, Mehmood Aslam, and Lubna Aslam coming together on screen. The serial has been written by visionary writer Samira Fazal. The OST of Mann Mayal has been penned by veteran writer Khalil-ur-Rehman Qamar and crooned by singing power-house Qurat-ul-Ain Baloch, popularly known as QB. The serial, which will be airing on HUM TV from 22nd January 2016, has already generated a lot of hype on social media ever since its promo has been aired.
While Mann Mayal is Sana Shahnawaz’s first project as a producer, she is no stranger to the industry. Being a part of the same family actor/producer Humayun Saeed and his wife Samina Humayun Saeed belong to, Sana has not only grown up seeing her family mem-bers successfully manage high profile productions but has also herself worked as the ward-robe stylist and style director on over 40 projects. Her most recent work includes the 2015 blockbuster Jawani Phir Nahin Ani.
Speaking about her expectations from Mann Mayal, Sana Shahnawaz says, “I’m thrilled to get a chance to work with such an amazing team so early on in my career. I couldn’t have found a better project than Mann Mayal to kick-start this new phase in my creative journey. It’s always a blast working with a team who are not only talented artists but also very dear friends. I’m confident the audiences are going to love this serial”.
Thriving companies rely on healthy, motivated employees who are productive and who have a sense of well-being. In reality, life is not always as simple as that, and employees have to deal with illnesses, traumas, stresses and unbalanced lifestyles. Globally, corporations have been taking this issue very seriously and giving it as much focus as any other strategic business development, but unfortunately in Pakistan it is still relatively a new concept. Welcorp is the first company of its kind in Pakistan that is providing a 360 degrees solution for corporate wellness.
Welcorp provides tools to heighten the efficiency of workforces such as consultancy services, cafeteria “nutrition” makeover services, wellness communication strategy, employee contests and challenges, interactive seminars and school health initiatives.
Welcorp offers a number of wellness programs which can be customized as per each organization’s own needs. By implementing a wellness program, an organization not only cuts down on future healthcare expenses but it also results in a marked im-provement in the overall efficiency of the employees.
Organizations that benefit from Welcorp’s services include multinationals, pharma-ceuticals, telecommunications, financial institutions, oil marketing companies, power generating companies, NGO’s, educational institutions, manufacturing plants, gov-ernment and semi-government institutions. Welcorp’s client list boasts of high pro-file names such as HBL Pakistan, Engro Corp and Pakistan Petroleum Limited (PPL).
Speaking about the idea behind Welcorp, its founder Dr Sarwat explains, “We need to realize that “The Workplace” is the future of Health & Wellness. Welcorp recognizes the potential in making a difference to the lives of corporate employees by creating meaningful small changes, in health and wellness. These small changes are the easiest to maintain and are more sustainable compared to crash diets and “militarization” of exercise through Bootcamps”.
Pakistan secured 8th position in Asia’s first ever Smartphone Film Festival, which was held yesterday evening here at the Pak American Cultural Centre (PACC) in Karachi. Organized in Pakistan by the iSmart Films, the Festival was the world’s 9th pocket cinema film festival, which featured only those films and movies which were produced by young filmmakers from all over the world using their mobile phone devices only.
A total of 1058 films were submitted from over 110 countries, where in Hassan Zaidi from Lahore, Pakistan got an 8th position for his documentary film titled “Colors of death,” which is about the ‘coloured chickens’ sold after dyeing in the pet market in Lahore.[pull_quote_right]Among the top five winning films of the Festival were ‘Oven Glove’ from Ireland, ‘CHASM’ and ‘How to rob the house’ from the United States, ‘Sector Zero 4’ from Spain, and ‘Gloomy boy’ from France[/pull_quote_right]
Launched in Jun this year, the last date of film submission was December 5, while the entries were judged by a panel of filming experts, including Shahzad Nawaz, Jami Mehmood, Furqan T. Siddiqui, Adil Murad, Yousuf Bashir Qureshi, and others. Awards were conferred to the top 10 films selected. Among the media partners of the Smartphone Film Festival were the Jang Media Group, GEO TV, FM91, FM107 and Tune.pk.
The submitted films were screened at nine different venues, including the Karachi Youth Support Network (KYSN), DotZero, DCTO Academy, Nazeer Hussain University (NHU), the Pak American Cultural Centre (PACC), and the Arena Multimedia, Karachi.
The Smartphone Film Festival was hosted by the iSmart Films in collaboration with seven international festivals from the United States, Spain, New Zealand, France, Macedonia, etc. In the festival, the ‘School of Smartphone Film Production’ was also inaugurated, followed by the launching of a ‘Web TV’. The iSmart Films unveiled its ‘Video Resume Portal’ in the event, including the launching of different portals for videos, news, and online shopping.
The iSmart Films has recently introduced ‘Mobile Journalism’ in Pakistan, an emerging form of filmmaking and new media storytelling where pocket-sized communication devices with network connectivity are used to capture, gather, edit and distribute shots and visuals.
The Nescafé Basement jam room has been welcoming some very exciting guests the past week! Popular radio and television host Sophiya Anjam visited the jam room a few days back, which was followed by a visit from the charismatic radio host Sumayrah Khan. Both enjoyed their time immensely and clicked some fun images with the young talented musicians. Along with them, many others like bloggers, social media influencers, editors, also visited the jam room – making their experience and interaction ‘the talk of the town.’
Speaking about her experience of visiting the Nescafé Basement Jam Room, Sophiya Anjam stated, “The platform is amazing and it discovers such amazing talent of Pakistan. For me, it was quite a great experience – coming to the jam room, interacting with the artists and getting to know them more on a personal level. The talent is immense and I’m looking forward to Nescafé Basement Season 4.”
The audience has been getting glimpses of the upcoming season of Nescafé Basement through the jam room images that have been circulating on social media. Mentor Xulfi has termed this season his favorite so far as it has the highest number of musicians  and has various new instruments incorporated which will surely result in a fresh unique new sound.
Speaking about how the jams are shaping up so far, Xulfi stated, “The jams are the most exciting phase of Nescafé Basement. It’s the time when all the artists, unknown to each other, start making and playing music together and in that period, bond and become friends. And that spirit of friendship is the catalyst in the creation of music that’s closer to the heart. Like all seasons, this one also adds a great feeling to the jam room. The artists reach early; go back late. That’s what a jam should do, make people want to play more music. And that’s what Nescafé Basement keeps aiming to do as well; inspiring the youth to keep music in them alive.”
Leading e-commerce platform Daraz.pk announces the launch of Black Friday, the biggest sale event around the globe, on November 27 at www.daraz.pk/black-friday.
The Black Friday concept has been incredibly popular around the world with massive discounts and unbelievable deals, making it the shopping event of the year. And now, in partnership with Easypay, Ponds, PTCL, InnJoo & Mediatek, Daraz.pk is introducing the concept in Pakistan with discounts up to 70% across categories for the fastest fingers. This is the first time Pakistani shoppers will enjoy a sale of such a scale – it will be a 24-hour marathon of incredible deals and crazy discounts on original and genuine products giving shoppers the best experience they can imagine.
“As Pakistan’s largest e-commerce platform, Daraz.pk is uniquely positioned to bring Black Friday to Pakistan with the best possible shopping experience for our customers. Black Friday is the biggest shopping day around the world, and it is our responsibility that the event in Pakistan lives up to its legacy. We have moved mountains over the last three months to set the bar high for years to come, and to make sure we deliver an unparalleled experience to delight our customers”, said Bjarke Mikkelsen, Co-CEO Daraz.pk.
The e-commerce giant plans on revealing all the deals on the big day itself, however, to create buzz and have customers at the edge of their seats starting midnight, Daraz.pk has leaked some hero deals, giving customers a sneak peek into the ultimate shopping bonanza. From category discounts as high as 63% on smartphones, 50% on computing and 70% on fashion and accessories, customers should be all set for a shopping frenzy. Can you imagine getting a brand new iPhone S6 at Rs. 62,279 anywhere else?
With the Easypay payment option, customers will enjoy discounts up to 25% off on their favourite brands and products – in addition to the up to 70% off Black Friday deals. For a total order value below PKR 15,000, customers will get 20% additional discount on their purchase, and for a total order value above PKR 15,000, customers will get 10% additional discount (subject to a maximum discount of Rs 10,000 per item).[quote_box_right]InnJoo will be launching three news phones Halo, Max 2 and Fire Plus on Daraz.pk during Black Friday, and Infinix will be launching Hot 2 (1 GB) and offering a plethora of other exciting deals and freebies[/quote_box_right]
Speaking on this occasion, Omar Moeen Malik, Head of Strategy and Payments at Easypaisa said, “We are extremely happy to partner up with the leading e-commerce player in Pakistan and to provide them with Pakistan’s first comprehensive online payment solution. We are confident that customers at Daraz.pk will find Easypay payments to be convenient and secure and that they will prefer to use Easypay in the future as well.”
E-commerce is growing fast in Pakistan and Daraz Black Friday will be nothing short of a game-changer for the e-commerce landscape. The event will be an enthralling experience for all bargain hunters out there. Be it on desktop or mobile app, the fastest fingers will avail discounts up to 70% off on their favourite brands and products during the 24-hour shopping marathon.
With the chilly winter fast approaching, the NESCAFÉ Basement jam room is all warmed up and set to start brewing with exceptional music talent that has been handpicked from all across Pakistan.
At the NESCAFÉ Basement jam room as these young aspiring musicians come together to create great music, they will get a chance to learn and inspire each other with their talent. One of the artists states, “I’m absolutely enthralled by the pool of talent we have this time around. After getting to listen to the immaculate skill of musicians like Hasan Farid and Zubair, I feel proud to be part of the team and really looking forward to this season.”
These artists will be mentored by Xulfi who has been an integral part of the show since the beginning and knows what it takes to encourage, teach and guide up-and-coming artists. Some popular artists are also expected to drop by the jam room to show support, give advice and help the talent discover their strengths.
Speaking about what he is expecting from the jam phase, mentor Xulfi states, “I have been looking forward to the jams phase since the auditions started as we have recruited some very unique talent this year. I am excited to start jamming with the talent and looking forward to creating some outstanding tunes”.
Pakistani superstar Humayun Saeed was awarded ‘Best Actor 2015’ at the Pakistan Achievement Awards UK & Europe held in London on 14th November’15. Humayun looked dapper in a formal white suit, with a crisp brown shirt and a striped tie. He was seen having a good time alongside his Jawani Phir Nahin Ani co-star Javed Sheikh. Other invitees included individuals born in or with direct origin from Pakistan, from different walks of life – from business and the arts – who have achieved great success in their respective professions.
It wouldn’t be wrong to call 2015 a milestone year in Humayun’s impressive career, as he made an extremely successful comeback in films with two international blockbusters Bin Roye and Jawani Phir Nahin Ani. He is currently busy prepping for his much awaited tele-vision comeback with the Six Sigma Plus produced serial ‘Dillagi’, which will be airing in 2016.
Speaking about receiving this prestigious award, Humayun said “I feel very humbled and thankful. It is always an honor to be recognized at such international platforms and to inter-act with South Asians who are based abroad as they have helped put Pakistan’s entertainment industry on the global map. There is such amazing talent in Pakistan, and I am pleased to have represented it at this great platform”.
The annual event, arguably the biggest and most anticipated realty affair of the year, drew more than 45,000 people and saw developers, agents, buyers, sellers and prospective investors converge at the Expo Centre in Lahore for a productive weekend of information exchange, beneficial deals, and family fun. On the first day, the chief guest, Pakistan’s top architect Nayyar Ali Dada, cut the ribbon along with Federal Minister for Railways Khawaja Saad Rafique and Zameen.com CEO Zeeshan Ali Khan to officially open the event. Both honourable guests were given commemorative shields as tokens of appreciation.[quote_box_right]Enem Estates Real Estate Consultant, Urban Developers, Royal Residencia, and Paragon City were among the prominent exhibitors at the show and Huawei served as the official mobile partner. The impressive line-up of over 60 exhibitors did not just consist of developers and agents but also established home management businesses including interior designers, architects, furniture retailers, energy solution providers, and many others.[/quote_box_right]
The wildly popular ‘Wheel of Fortune’ continued to spin throughout, offering attendees an endless stream of appealing giveaways. Other exciting features, such as the photo booths, persistently attracted huge crowds and amped up the visitor experience. The final activity was a lucky draw, sponsored by Huawei. Winners took home amazing smartphones, power banks and Bluetooth speakers. All exhibitors were also called on stage to accept souvenirs.
An extensive marketing campaign, including ad campaigns on national television, radio commercials, billboards and streamers across the city, was skilfully orchestrated by the Zameen.com team to ensure that anyone with even the slightest interest of interest in real estate converged at the Expo during the weekend. As the event drew to a close, a great deal of invaluable information had been shared and more than 100 deals finalised.
“We are so proud to have put up a property event of this magnitude,” said Zameen.com CEO Zeeshan Ali Khan. “After the raging success of Zameen.com Property Expo 2014, we were confident that this year, too, would be great. However, this incredible turnout has surpassed even our expectations. As Pakistan’s most trusted and loved property portal, we promise to keep hosting realty events of this calibre in the future.”